The program encompasses playlisting, livestreams, funding, marketing and social campaigns, events, editorial content, and more. Thus far in 2022, Amazon Music has used the fund to support singer/songwriter Lauren Spencer-Smith in January and Muni Long in February.īreakthrough is the emerging artist program from Amazon Music, aimed at amplifying the best new talent and championing them at different moments early in their careers. Each month, one independent artist in the US will receive financial support that they’ll be able to use to cover some of the costs artists face when starting out, like funding an early tour, hiring a PR or social team, and more. The fund is the newest part of the Breakthrough program from Amazon Music, joining Breakthrough Live and the Breakthrough playlists supporting new artists. He recently enlisted Keith Urban for the dynamic collaboration “Throw It Back,” and is currently featured on Dierks Bentley’s single with Hardy, “Beers On Me.” He made his Grand Ole Opry debut to a standing ovation last year.Īmazon Music has also unveiled details of the Breakthrough Development Fund, an initiative created to provide independent artists with additional financial support to help them as they launch their careers. Since signing to Bad Realm Records/Atlantic Records, Breland has collaborated with heavy-hitters such as Gary LeVox of Rascal Flatts, Nelly, Blanco Brown, Lauren Alaina, and Chase Rice. His debut single, “My Truck,” fused hip hop with country and became a breakout success, going platinum and ending up on best-of-the-year lists from NPR and The New York Times. New Jersey-born Breland began writing songs as a teenager, inspired by a diverse collection of sounds and eclectic artists like the Beatles, Rascal Flatts, Prince, and his number-one influence, Stevie Wonder. I can’t wait to share what we’re working on with my fans,” shares Breland. We share the same vision for my music, and I know that by working with them, I’ll be able to make even my most ambitious plans a reality. Coming together with Amazon Music is a natural pairing. “It’s an honor to be selected as the next Breakthrough Artist.
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